Best sellers

The Keratin No Rinse Pop Italy Mask is an effective hair restorative formulated with Pure Keratin that, with its specific healing action, nourishes and eliminates frizz helping the hair to remain smooth and flowing.

Keratin, a protein consisting of amino acids, vitamins and trace elements, is one of the main constituents of hair, the deficiency of which causes weakening, dryness and slowing of growth.

Crazy Up, Pop Italy`s exclusive colouring mask, is a semi-permanent hair colour, free of ammonia and enriched with pure colour pigments. 

Thanks to its delicate formulation and the addition of lotus flower oil, it tones the hair without ruining it, leaving it soft and shiny. 

It works on bleached hair without spoiling it, giving softness, shine, elasticity and hydration.

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

Pop Italy Hyaluron Filler Professional Treatment is a concentrate of hyaluronic acid, keratin and nutrients  for hair fibre, capable  of deeply regenerating all hair types.

It guarantees an effective reconstruction, ideal in case of loss of hair tone and ageing caused by  age, aggressive treatments, dyes  and sun exposure. 

Immediately gives vitality, body, strength and softness to the hair for a long-lasting regenerating result with great effect.

Crazy Up, Pop Italy`s exclusive colouring mask, is a semi-permanent hair colour, free of ammonia and enriched with pure colour pigments. 

Thanks to its delicate formulation and the addition of lotus flower oil, it tones the hair without ruining it, leaving it soft and shiny. 

It works on bleached hair without spoiling it, giving softness, shine, elasticity and hydration.

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

Crazy Up, Pop Italy`s exclusive colouring mask, is a semi-permanent hair colour, free of ammonia and enriched with pure colour pigments. 

Thanks to its delicate formulation and the addition of lotus flower oil, it tones the hair without ruining it, leaving it soft and shiny. 

It works on bleached hair without spoiling it, giving softness, shine, elasticity and hydration.

The permanent hair dye in Pop Italy Color Therapy cream guarantees perfect coverage of white hair and warm, intense and homogeneous reflections. Contains Argan oil extract, nourishing, moisturising and protective. It shines and brightens hair thanks to its formulation. Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. It stains easily. Excellent fruity scent. 

The permanent hair dye in Pop Italy Color Therapy cream guarantees perfect coverage of white hair and warm, intense and homogeneous reflections. Contains Argan oil extract, nourishing, moisturising and protective. It shines and brightens hair thanks to its formulation. Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. It stains easily. Excellent fruity scent. 

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

Crazy Up, Pop Italy`s exclusive colouring mask, is a semi-permanent hair colour, free of ammonia and enriched with pure colour pigments. 

Thanks to its delicate formulation and the addition of lotus flower oil, it tones the hair without ruining it, leaving it soft and shiny. 

It works on bleached hair without spoiling it, giving softness, shine, elasticity and hydration.

The permanent hair dye in Pop Italy Color Therapy cream guarantees perfect coverage of white hair and warm, intense and homogeneous reflections. Contains Argan oil extract, nourishing, moisturising and protective. It shines and brightens hair thanks to its formulation. Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. It stains easily. Excellent fruity scent. 

The exclusive Pop Italy Capillary Plumping Mask erases the signs of ageing hair, giving volume, body and a healthy and luminous appearance to your hair.

Thanks to the action of our active ingredients you can erase the signs of ageing and counteract its reappearance, giving new strength and vitality to your hair.

Me&g oxygen stabilised in cream is a professional product designed to perfectly adhere the hair colour and lighten the natural colour and obtain the desired colour in a simple and effective way.

Its stabilized formulation allows safe use, its fruity fragrance makes it pleasant to use.

Soielixir is the new permanent resorcin-, paraphenylenediamine- and ammonia-free oxidation staining created in Pop ltaly laboratories.

The innovative technology of the product guarantees professional performance: excellent colour in full respect of the hair.

In fact, the Soielixir staining system does not contain Ammonia, Resorcin, PPD, SLS and Parabens

Oxygen Pop Italy stabilised in cream is a professional product designed to perfectly adhere the hair colour and lighten the natural colour and obtain the desired colour in a simple and effective way.

Its stabilized formulation allows safe use, its fruity fragrance makes it pleasant to use.

Crazy Up, Pop Italy`s exclusive colouring mask, is a semi-permanent hair colour, free of ammonia and enriched with pure colour pigments. 

Thanks to its delicate formulation and the addition of lotus flower oil, it tones the hair without ruining it, leaving it soft and shiny. 

It works on bleached hair without spoiling it, giving softness, shine, elasticity and hydration.

Crazy Up, Pop Italy`s exclusive colouring mask, is a semi-permanent hair colour, free of ammonia and enriched with pure colour pigments. 

Thanks to its delicate formulation and the addition of lotus flower oil, it tones the hair without ruining it, leaving it soft and shiny. 

It works on bleached hair without spoiling it, giving softness, shine, elasticity and hydration.

Crazy Up, Pop Italy`s exclusive colouring mask, is a semi-permanent hair colour, free of ammonia and enriched with pure colour pigments. 

Thanks to its delicate formulation and the addition of lotus flower oil, it tones the hair without ruining it, leaving it soft and shiny. 

It works on bleached hair without spoiling it, giving softness, shine, elasticity and hydration.