Pop Italy Organic Vegetable Volumising Spray is an innovative product for styling your hair, designed to naturally bring volume and body to even the finest and most brittle hair.

Pop Italy Black Gel is a black fixative gel specifically for bristled hair.

It provides a light and temporary masking effect effective to discreetly mask white hair, thanks to the black pigment contained in its formula.

It gives volume to the hair, does not drip and slightly fixes styling.

Pop Italy Unico 10 in 1 is an exclusive, rinse-free treatment that combines 10 actions in one simple gesture.

Thanks to its active ingredients, it gives perfect hair effortlessly and simplifies daily styling even with dry hair.

The formulation of our product acts on the hair as a restructuring conditioner, making it soft, smooth, shiny and eliminating the annoying frizz effect, without weighing it down.

The Volumising and Fixing Pop Italy Hairspray gives shine, control and volume to the hair.

Makes the hair shiny, keeping the hairstyle long without sticking.

Does not wet, leaves no residue and is eliminated with a few strokes of brush

Pop Italy Oil Therapy Regenerating is a specific treatment with immediate effect enriched with Argan oil, precious conditioners and minerals.

It reconstructs and nourishes the hair fibre deeply, leaving hair soft and voluminous.

Its exclusive formula restores texture, body and volume to the hair, giving your hair a healthy and luminous appearance from the first application.

The volumising Pop Italy Mousse gives light and volume in one simple gesture, thanks to its compact texture, designed  to  be  easily distributed on the hair. 

Ideal for brightening and lifting all hair types and hairstyles.

The Ecological Pop Italy lacquer is a gas-free spray with a protective, illuminating and fixing action.

Makes the hair shiny and shiny, keeping the hairstyle long without sticking.

It does not wet, leaves no residue and is eliminated with a few strokes of brush.

Pop Italy Hair Polishing Liquid Crystals, enriched with Linseed Oil are an excellent natural remedy to dry hair, also useful to counteract the formation of double ends.

Its restructuring properties are due to the high presence of Linoleic Acid which promotes the hydration of the hair by regulating the loss of water and maintaining the elasticity and resistance of the hair fibre.

Pop Italy Glaze Brushing is a curling shaping fluid specially designed to create hairstyles and curls in a simple, fast and safe way, with every technique.

It is an ideal product for working with instruments at high temperatures, such as hairdryers and plates, its thermoprotective properties create a resistant and durable film that protects the hair from heat and fixes the fold effectively.

Pop Italy's innovative Wax Strong Gel formula combines the shaping and fixing effect of the gel with the shiny finish of the wax.

Its light and delicate formulation does not grease hair, leaves no residue and has a strong fixing power capable of lasting all day if not combed.

Pop Italy's innovative Wax Strong Gel formula combines the shaping and fixing effect of the gel with the shiny finish of the wax.

Its light and delicate formulation does not grease hair, leaves no residue and has a strong fixing power capable of lasting all day if not combed.

Thanks to its water-based formulation, Pop Italy Wax Sculpt Matte sculpts, defines and gives an opaque effect to every hairstyle, maintaining exceptional structure, flexibility and eliminating frizz for a long time.

It has a high moisturising and fixative power, does not weigh down, does not grease and is water resistant but removes easily.

Thanks to its water-based formulation, Pop Italy Wax Sculpt sculpts, defines and shines hair, maintaining exceptional structure and flexibility and eliminating frizz for a long time.

It has a high moisturising and fixative power, does not weigh down, does not grease and is water resistant but removes easily.

It can be used on all hair types thanks to its light and delicate formulation.

The exclusive Pop Italy Liquid Crystals with Macadamia Oil nourish the hair deeply without weighing it down, regulating the production of sebaceous substances at the scalp level.

Source of vitamin E, it is ideal for those who want to improve the health and appearance of hair making it nourished, soft, hydrated and shiny.

The exclusive Pop Italy beauty treatment with Keratin and Argan oil gives dull hair the radiance of the pearl, deeply nourishing and closing the hair cuticles.

The keratin, naturally present in the hair, provides nourishment and regenerates the hair fibre giving thickness, elasticity and volume, at the same time Argan oil deeply hydrates and thanks to its antioxidant properties strengthens the hair from root to tip.