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Pop Italy Keratin and Argan Oil Repairing Nourishing Shampoo - 250 ml

Pop Italy Keratin Shampoo and Argan Oil instantly hydrates and nourishes hair, making it fuller, nourished and performing an effective protective and antioxidant action against smog and external atmospheric agents.

It effectively detangles and nourishes, giving extraordinary shine and combability without weighing down. It protects hair and skin from the formation of free radicals and the stress of the oxidative process, counteracting cellular ageing and prolonging the life and health of the hair.

Price €14.00

Pop Italy Macadamia Oil Balancing Repair Shampoo - 1000 ml

The Pop Italy Shampoo with Macadamia nut oil, a real natural cell renewer, source of vitamin E, is ideal for those who want to improve the health and appearance of hair making it nourished, soft, hydrated and shiny.

Particularly suitable for those with brittle, dry or frizzy hair, it makes them docile, bright and shiny, also helping to untangle them in a natural and delicate way.

Price €27.50

Pop Italy Tecnich White Bleaching Cream Low Ammonia - 250ml

Pop Italy Bleaching Cream, is an innovative anti-yellow effect hair cream bleach, highly protective, with low ammonia content, with fragrant fruit essences, completely non-irritating to the respiratory tract. 

The cream is enriched with protective oils and waxes, wheat germ, emollients and moisturisers, so as to leave the hair shiny and soft even after the lightening treatment. 

Price €31.50

Pop Italy Permanent Hair Color Therapy Cream - 4/45 Copper Mahogany Brown - 100 g

The permanent hair dye in Pop Italy Color Therapy cream guarantees perfect coverage of white hair and warm, intense and homogeneous reflections. Contains Argan oil extract, nourishing, moisturising and protective. It shines and brightens hair thanks to its formulation. Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. It stains easily. Excellent fruity scent. 

Price €8.60

Pop Italy Permanent Hair Color Therapy Cream - 6/60 Indian Red - 100 g

The permanent hair dye in Pop Italy Color Therapy cream guarantees perfect coverage of white hair and warm, intense and homogeneous reflections. Contains Argan oil extract, nourishing, moisturising and protective. It shines and brightens hair thanks to its formulation. Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. It stains easily. Excellent fruity scent. 

Price €8.60

Pop Italy Me&G Permanent Hair Colour Cream with Calendula Extract - 1/10 Black Blue - 100 g

The permanent hair dye in Me&g cream by Pop Italy guarantees perfect coverage of white hair and warm, intense and homogeneous reflections.

Contains Calendula extract with calming, soothing and anti-inflammatory properties. It shines and brightens hair thanks to its formulation.

Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. 

It stains easily. Excellent fruity scent. 

Price €8.90

Pop Italy Me&G Permanent Hair Colour Cream with Calendula Extract - 5/3 Light Golden Brown - 100 g

The permanent hair dye in Me&g cream by Pop Italy guarantees perfect coverage of white hair and warm, intense and homogeneous reflections.

Contains Calendula extract with calming, soothing and anti-inflammatory properties. It shines and brightens hair thanks to its formulation.

Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. 

It stains easily. Excellent fruity scent. 


Price €8.90

Pop Italy Me&G Permanent Hair Colour Cream with Calendula Extract - 5T Dark Tobacco - 100 g

The permanent hair dye in Me&g cream by Pop Italy guarantees perfect coverage of white hair and warm, intense and homogeneous reflections.

Contains Calendula extract with calming, soothing and anti-inflammatory properties. It shines and brightens hair thanks to its formulation.

Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. 

It stains easily. Excellent fruity scent. 


Price €8.90

Pop Italy Me&G Permanent Hair Colour Cream with Calendula Extract - 6/4 Dark Copper Blonde - 100 g

The permanent hair dye in Me&g cream by Pop Italy guarantees perfect coverage of white hair and warm, intense and homogeneous reflections.

Contains Calendula extract with calming, soothing and anti-inflammatory properties. It shines and brightens hair thanks to its formulation.

Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. 

It stains easily. Excellent fruity scent. 

Price €8.90

Pop Italy Me&G Permanent Hair Colour Cream with Calendula Extract - 6I Dark Irise' Blonde - 100 g

The permanent hair dye in Me&g cream by Pop Italy guarantees perfect coverage of white hair and warm, intense and homogeneous reflections.

Contains Calendula extract with calming, soothing and anti-inflammatory properties. It shines and brightens hair thanks to its formulation.

Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. 

It stains easily. Excellent fruity scent. 

Price €8.90

Pop Italy Me&G Permanent Hair Colour Cream with Calendula Extract - 6T Medium Tobacco - 100 g

The permanent hair dye in Me&g cream by Pop Italy guarantees perfect coverage of white hair and warm, intense and homogeneous reflections.

Contains Calendula extract with calming, soothing and anti-inflammatory properties. It shines and brightens hair thanks to its formulation.

Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. 

It stains easily. Excellent fruity scent. 

Price €8.90

Pop Italy Me&G Permanent Hair Colour Cream with Calendula Extract - 8/4 Light Copper Blonde - 100 g

The permanent hair dye in Me&g cream by Pop Italy guarantees perfect coverage of white hair and warm, intense and homogeneous reflections.

Contains Calendula extract with calming, soothing and anti-inflammatory properties. It shines and brightens hair thanks to its formulation.

Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. 

It stains easily. Excellent fruity scent. 


Price €8.90

Pop Italy Me&G Permanent Hair Colour Cream with Calendula Extract - 8RD Light Copper Golden Blonde - 100 g

The permanent hair dye in Me&g cream by Pop Italy guarantees perfect coverage of white hair and warm, intense and homogeneous reflections.

Contains Calendula extract with calming, soothing and anti-inflammatory properties. It shines and brightens hair thanks to its formulation.

Dermatologically tested at a university clinic, it significantly reduces the burning of the skin typical of hair dyes. 

It stains easily. Excellent fruity scent. 

Price €8.90
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