The exclusive Pop Italy Capillary Plumping Mask erases the signs of ageing hair, giving volume, body and a healthy and luminous appearance to your hair.

Thanks to the action of our active ingredients you can erase the signs of ageing and counteract its reappearance, giving new strength and vitality to your hair.

The Pop Italy Linseed Mask is a delicate product ideal for frequent use, capable of gently hydrating whilst respecting the balance and pH of the skin and hair, without weighing it down.

The flaxseed oil contained in our formula is an excellent natural nutrient, useful to counteract the formation of double ends and dehydration of hair.

The Keratin Pop Italy Mask is an effective hair restructuring formula formulated with pure Keratin that, with its specific healing action, nourishes and eliminates frizz helping the hair to remain smooth and flowing.

Keratin, a protein consisting of amino acids, vitamins and trace elements, is one of the main constituents of hair, the deficiency of which causes weakening, dryness and slowing of growth.

The Keratin Pop Italy Mask is an effective hair restructuring formula formulated with pure Keratin that, with its specific healing action, nourishes and eliminates frizz helping the hair to remain smooth and flowing.

Keratin, a protein consisting of amino acids, vitamins and trace elements, is one of the main constituents of hair, the deficiency of which causes weakening, dryness and slowing of growth.

The Keratin No Rinse Pop Italy Mask is an effective hair restorative formulated with Pure Keratin that, with its specific healing action, nourishes and eliminates frizz helping the hair to remain smooth and flowing.

Keratin, a protein consisting of amino acids, vitamins and trace elements, is one of the main constituents of hair, the deficiency of which causes weakening, dryness and slowing of growth.

The Milk Mask from Pop Italy, enriched with natural milk proteins, is a product specifically designed to restore the correct acid pH of the hair and scalp, giving the hair fibre the correct hydration and structure.

The use of an alkaline PH product can lead to the weakening of the hair, helping to charge it with negative electrical energy and causing a consequent breakage of the cuticle.

The Milk Mask from Pop Italy, enriched with natural milk proteins, is a product specifically designed to restore the correct acid pH of the hair and scalp, giving the hair fibre the correct hydration and structure.

The use of an alkaline PH product can lead to the weakening of the hair, helping to charge it with negative electrical energy and causing a consequent breakage of the cuticle.

The Pop Italy Mask with Macadamia nut oil, a real natural cell renewer, source of vitamin E, is ideal for those who want to improve the health and appearance of hair making it nourished, soft, hydrated and shiny.

Particularly suitable for those with brittle, dry or frizzy hair, it makes them docile, bright and shiny, also helping to untangle them in a natural and delicate way.

The Pop Italy Mask with Macadamia nut oil, a real natural cell renewer, source of vitamin E, is ideal for those who want to improve the health and appearance of hair making it nourished, soft, hydrated and shiny.

Particularly suitable for those with brittle, dry or frizzy hair, it makes them docile, bright and shiny, also helping to untangle them in a natural and delicate way.

The Pop Italy Immediate Smooth Effect Mask is a specific treatment, ideal for frizzy and difficult to smooth hair, with a restructuring and anti-frizz action capable of giving hair a smooth and flowing appearance for a long time.

Our formula has a conditioning, restructuring and protective effect on hair, while acid PH acts on the most sensitive areas and nourishes the hair fibre making it soft, luminous and manageable to comb.

The Pop Italy Immediate Smooth Effect Mask is a specific treatment, ideal for frizzy and difficult to smooth hair, with a restructuring and anti-frizz action capable of giving hair a smooth and flowing appearance for a long time.

Our formula has a conditioning, restructuring and protective effect on hair, while acid PH acts on the most sensitive areas and nourishes the hair fibre making it soft, luminous and manageable to comb.

The Keratin and Argan Oil Pop Italy Mask effectively detangles and nourishes, giving extraordinary shine and combability without weighing down. It protects hair and skin from the formation of free radicals and the stress of the oxidative process.

Keratin, a protein consisting of amino acids, vitamins and trace elements, is one of the main constituents of hair, the deficiency of which causes weakening, dryness and slowing of growth.

The Keratin and Argan Oil Pop Italy Mask effectively detangles and nourishes, giving extraordinary shine and combability without weighing down. It protects hair and skin from the formation of free radicals and the stress of the oxidative process.

Keratin, a protein consisting of amino acids, vitamins and trace elements, is one of the main constituents of hair, the deficiency of which causes weakening, dryness and slowing of growth.

La Maschera Pop Italy Bio Concentree Idratante Rigenerante per capelli crespi o secchi è un trattamento specifico formulato esclusivamente con principi attivi di origine vegetale biologica ed arricchito con olio di Camelia giapponese.

The Organic Concentree Regenerating Moisturising Pop Italy Mask for frizzy or dry hair is a specific treatment formulated exclusively with active ingredients of organic plant origin and enriched with Japanese Camelia oil.