Pop Italy Keratin Shampoo and Argan Oil instantly hydrates and nourishes hair, making it fuller, nourished and performing an effective protective and antioxidant action against smog and external atmospheric agents.

It effectively detangles and nourishes, giving extraordinary shine and combability without weighing down. It protects hair and skin from the formation of free radicals and the stress of the oxidative process, counteracting cellular ageing and prolonging the life and health of the hair.

Pop Italy Keratin Shampoo and Argan Oil instantly hydrates and nourishes hair, making it fuller, nourished and performing an effective protective and antioxidant action against smog and external atmospheric agents.

It effectively detangles and nourishes, giving extraordinary shine and combability without weighing down. It protects hair and skin from the formation of free radicals and the stress of the oxidative process, counteracting cellular ageing and prolonging the life and health of the hair.

The Keratin and Argan Oil Pop Italy Mask effectively detangles and nourishes, giving extraordinary shine and combability without weighing down. It protects hair and skin from the formation of free radicals and the stress of the oxidative process.

Keratin, a protein consisting of amino acids, vitamins and trace elements, is one of the main constituents of hair, the deficiency of which causes weakening, dryness and slowing of growth.

The Keratin and Argan Oil Pop Italy Mask effectively detangles and nourishes, giving extraordinary shine and combability without weighing down. It protects hair and skin from the formation of free radicals and the stress of the oxidative process.

Keratin, a protein consisting of amino acids, vitamins and trace elements, is one of the main constituents of hair, the deficiency of which causes weakening, dryness and slowing of growth.

The exclusive Pop Italy beauty treatment with Keratin and Argan oil gives dull hair the radiance of the pearl, deeply nourishing and closing the hair cuticles.

The keratin, naturally present in the hair, provides nourishment and regenerates the hair fibre giving thickness, elasticity and volume, at the same time Argan oil deeply hydrates and thanks to its antioxidant properties strengthens the hair from root to tip.