Oxygen Pop Italy stabilised in cream is a professional product designed to perfectly adhere the hair colour and lighten the natural colour and obtain the desired colour in a simple and effective way.

The Pop Italy Liquid Epidermal Stain Remover gently and effectively removes streaks and stains from the skin, even in the darkest colours.

Professional, delicate and effective product.

The Soielixir dye activator is a professional cream oxygen designed to perfectly adhere the dye to the hair and lighten the natural colour, making it easier to obtain the desired colour.

Its stabilized formulation allows safe use, its fruity fragrance makes it pleasant to use.

The Soielixir dye activator is a professional cream oxygen designed to perfectly adhere the dye to the hair and lighten the natural colour, making it easier to obtain the desired colour.

Its stabilized formulation allows safe use, its fruity fragrance makes it pleasant to use.

Soielixir oxidising cream has been designed for use with the colours of the Soielixir line by Pop Italy.

Pop Italy Perm Therapy No. 2 is a curling lotion for thin or treated hair that is delicate and effective.

Allows permanent safety on treated and delicate hair.

Various types of curl can be obtained depending on the diameter of the curler used.

Pop Italy Perm Therapy No. 1 is a gentle and effective curling lotion for natural and thick hair.

Allows permanent safety on natural and thick hair.

Various types of curl can be obtained depending on the diameter of the curler used.

Pop Italy Fix Therapy is an exclusive universal fixing liquid ideal for fixing the undulation created by the permanent.

Delicate and effective, its exotic fruit essence makes the treatment pleasant.

FOR PROFESSIONAL USE 

Pop Italy Fast Color is a concentrate of vitamins, oils and minerals specially designed to make hair colour absorption faster and more effective.

Its innovative formula causes the cuticles of the capillary fiber to lift faster, allowing a faster penetration of colors, discolorations and permanents.

Fast Color is safe and effective, a few drops added to the colors will considerably speed up the laying times.

Can be used with any colour brand or bleach.

Oxygen Pop Italy stabilised in cream is a professional product designed to perfectly adhere the hair colour and lighten the natural colour and obtain the desired colour in a simple and effective way.

Its stabilized formulation allows safe use, its fruity fragrance makes it pleasant to use.

The Pop Italy Active Up Activator is a professional cream product designed to perfectly adhere the hair colour and lighten the natural colour, obtaining the desired colour in a simple and effective way.

Its stabilized formulation allows safe use, its fruity fragrance makes it pleasant to use.

Pop Italy Active Up has been designed for use with the colours of the ammonia-free Color Up line.

Product for professional use, read safety warnings before use

Me&g oxygen stabilised in cream is a professional product designed to perfectly adhere the hair colour and lighten the natural colour and obtain the desired colour in a simple and effective way.

Its stabilized formulation allows safe use, its fruity fragrance makes it pleasant to use.

Pop Italy Anti-Yellow 9 Tone Bleaching Powder is an innovative powder bleach for hair with an anti-yellow effect that allows you to operate in absolute safety.

It lends itself easily to all types of lightening with excellent results, lightening the hair up to 9 tones.

The result may vary depending on the hair type, natural colour and technique of use.

Pop Italy 9 Tone Bleaching Powder is an innovative powder bleach for hair that allows you to operate in absolute safety.

It lends itself easily to all types of lightening with excellent results, lightening the hair up to 9 tones.

The result may vary depending on the hair type, natural colour and technique of use.

The Pop Italy anti-frizz cream with a semi-permanent smoothing effect without ammonia and without formaldehyde, is a unique product in that it eliminates frizz and gives the hair a smoother and healthier appearance directly without the need for fixation.

The duration of the anti-frizz effect is approximately 8 weeks after application.

Pop Italy Anti-Yellow Bleaching Cream Colour, is an innovative anti-yellow effect hair cream bleach, highly protective, with low ammonia content, with fragrant fruit essences, completely non-irritating to the respiratory tract. 

The cream is enriched with protective oils and waxes, wheat germ, emollients and moisturisers, so as to leave the hair shiny and soft even after the lightening treatment. 

Pop Italy Bleaching Cream, is an innovative anti-yellow effect hair cream bleach, highly protective, with low ammonia content, with fragrant fruit essences, completely non-irritating to the respiratory tract. 

The cream is enriched with protective oils and waxes, wheat germ, emollients and moisturisers, so as to leave the hair shiny and soft even after the lightening treatment.